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KOCH Teams with Fitness Celebrity John Basedow
for “Fitness Made Simple” DVD Line

First-time best-selling fitness DVD line available at retail

Port Washington, New York – February 13, 2006 - KOCH Entertainment Distribution is pleased to announce that it has signed an exclusive distribution deal with fitness celebrity John Basedow for his best-selling workout & nutrition DVD line Fitness Made Simple.  This series, made widely popular through national direct TV response ads, marks the first time that these programs are available at retail. 

Fitness Made Simple is a best-selling workout & nutrition video series hosted by fitness celebrity John Basedow designed for men and women of all fitness levels.  Forthcoming titles to be released via KOCH include Fitness Made Simple, Basedow’s Basics, Six Pack Abs, Fat Burning Workout, AM PM Workouts and Awesome Hour. Commercials for these popular programs appear nationally in most all major markets. Over the past few years John has burst onto the fitness scene appearing in many national and regional exercise and bodybuilding-related publications, an outstanding accomplishment he attributes all to the basic result producing fitness regimen he discusses in his videos. 

“I’m unbelievably excited to be able to bring our products to retail because it will help us reach a totally new audience who doesn’t necessarily buy off of TV.  This new venture with KOCH is expanding our horizons in ways I never thought possible.”
John Basedow/Fitness Made Simple

“We’re totally pumped-up to be working with John Basedow and his popular Fitness Made Simple DVD line.  John’s workout DVD’s make a great addition to KOCH’s family of fitness brands such as Self, The Trainer’s Edge and Yoga Zone.”
Michael Rosenberg/ President, KOCH Entertainment Distribution

KOCH Entertainment is the leading and fastest-growing independent music and video company in the U.S. and its operations encompass record and video labels and distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independents in both the U.S. and Canada. KOCH is a leading force in home video entertainment and is one of the top independent suppliers of DVD products. Its own video labels KOCH VISION and KOCH LORBER FILMS are complimented by a roster of leading independent home entertainment companies that includes Capital Entertainment, Troma Entertainment, Crash Media Group, AnimEigo, Tommy Boy Films and many more.

For more information, please contact James Scileppi at (516) 484-1000 Ext. 243 or email james.scileppi@kochent.com.


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